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ONLINE MARKETING PRICES

APPROXIMATE COSTS OF A MARKETING CAMPAIGN

Each marketing campaign is priced individually.

The client decides the budget they wish to start with.

This could be 200, 500, 1000, or more PLN.

The marketing campaign is then optimized according to the agreed budget.

However, it is important to remember that the strength of the campaign depends on the size of the budget: it can be either a subtle campaign or an aggressive one.

CHEAPEST

150 PLN/month
  • the cheapest marketing campaign carried out by Studio i
  • an extremely rare case
  • occurs when there is practically no competition

VERY AFFORDABLE

200 PLN/month
  • in rare cases, this budget allows acquiring a few clients
  • works in environments with no competition

STANDARD

400-800 PLN/month
  • this is a common cost for marketing campaigns we carry out
  • already produces results in various industries
  • however, the competitiveness of the offer and the credibility of the service provider/supplier are key

MOST EXPENSIVE CAMPAIGN

15 000 PLN/month
  • this is the most expensive campaign we have carried out so far
  • such a campaign is preceded by earlier scaling with lower budgets
  • applies in cases of a very large number of product/service groups

When deciding on a marketing campaign, we need to understand that merely having a visible website online does not guarantee success.

THAT'S WHY WHEN DECIDING ON MARKETING, WE SHOULD FOCUS ON:

  • clearly emphasizing the benefits for the customer as well as our competitive advantages
  • building our credibility through a presence on social media and linking to them from our website
  • strengthening our credibility with a portfolio, case studies, galleries of completed projects, reviews, a blog, tips, including video advice

IT IS WORTH REMEMBERING:

  • if our offer does not stand out well in the market, we can burn through any advertising budget and achieve no results
  • if we fail to communicate our credibility effectively in a competitive environment, we will also lose out
  • only after overcoming three thresholds—visibility, competitiveness of the offer, and credibility—can we achieve full success. At that point, success is almost guaranteed
  • however, the second and third thresholds must be addressed independently before outsourcing the first threshold related to online visibility
  • if we have a great offer, then all that's left is reaching the right audience

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